
Roar Bicycles is a concept brand for a small custom bike shop that allows you to build your bike from the ground up.
You pick the model, colors, components, and everything in between. Watch your creation update in real time and build your bicycle to be uniquely you.
Bicycles Customized Right on your Phone
Brand Identity



initial sketches
finalizing text and composition
creating a bold and recognizable logo
brand colors
final logo
unique identity for each bicycle model
Building the Site
Initial UI Sketches



Wireframes


HiFi Mockups



The Experience



